We are a team of digital marketing specialists, based in Buenos Aires
We bring together experience from leading national and international agencies. We work with everything from businesses run by a handful of people to brands investing over USD 1 million a month: we welcome any challenge, whatever its size.
How we work
We are an independent performance marketing agency based in Buenos Aires. We run campaigns for brands across the Americas, Europe and Oceania, in Spanish, English and Portuguese.
For every account we find the person on our team who best fits your business, based on their experience in your industry and on the platforms that suit you best.
We grow alongside you: we do not just look after your investment, we grow with you in every respect. We get to know your business in depth to understand which message works, where the growth opportunities are and where the limits lie, and we adapt to that.
We work across very different industries and keep picking up knowledge of new businesses and niches all the time. If one thing defines us, it is our ability to adapt.
Semcial in numbers
Ad spend managed (USD)
Accounts managed and audited
Leads reached
Average ROAS on e-commerce accounts
What we believe
Total transparency
Ad accounts, data and access belong to the client. We show real spend, fee and result with no numbers in between.
Data before opinions
Every important decision rests on a test or a number. When we do not have one, we say so and go get it.
Business focus
We do not optimise clicks: we optimise contribution margin. The variable part of our fee moves with that number, so if a channel is not adding value we say so even when keeping it would suit us.
Continuous learning
Channels change every quarter. We protect team time to research, test and adopt what is new before the market does.
How the team is built
Complementary profiles working on the same account, with no intermediate layers.
Strategy and media planning
They define the mix, margin-based targets and the quarterly investment plan.
Channel specialists
A dedicated profile per platform, with current certifications and daily operation.
Data and analytics
Server-side measurement, attribution modelling, dashboards and incrementality tests.
Creative and production
Creative direction, vertical video and asset design for every format, supported by AI and royalty-free libraries.
Content and structured data
Campaign content, product feeds and information architecture.
Customer success
A single point of contact, meetings with an agenda and reports that need no translation.
Certifications and platforms
We work daily with the full paid media, measurement and automation stack.
Based in Buenos Aires, working across three continents
The team is based in Buenos Aires and works remotely. We serve clients in Argentina, Uruguay, Chile, Brazil, Mexico, the United States, Canada, Spain, Italy, the United Kingdom, Ireland and Australia, among other markets.
Shall we talk?
If you made it this far, you probably have a growth problem we can help solve.
Get a free audit