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Digital advertising news and best practices

Articles on what is changing on each platform, guides and best practices so you can make decisions with up-to-date information. All backed by official sources.

A phone with ChatGPT open on a desk in Buenos Aires, with the Obelisco in the background: a question about wireless headphones shows a sponsored ad below the answer.

ChatGPT Ads launches in Argentina: how to start advertising in ChatGPT

OpenAI has opened ChatGPT advertising in Argentina. What was announced, who sees the ads and how an Argentine business can start advertising.

Meta ads on Facebook and Instagram with creative variations: campaigns going through the learning phase.

Meta Ads learning phase: which edits reset it and how to fix learning limited

What Meta counts as a significant edit, when the learning phase ends, what “Learning limited” means and how to edit campaigns without starting over.

Phone with an illustrative ChatGPT interface and a sponsored recommendation: ChatGPT ads by country.

ChatGPT Ads: which countries it is available in (October 2026)

The 89 countries where you can advertise in ChatGPT as of October 2026, including Argentina and 13 more Latin American markets, and where to find the latest list.

Magnifying glass over ads and the Meta Ad Library to analyse competitors’ advertising.

How to see your competitors’ ads: a step-by-step guide to the public ad libraries

Meta and Google publish every brand’s live ads, free and without an account. Step by step: how to find them and what to look for once you have them.

ChatGPT and Claude beside reports and creatives for AI-assisted digital marketing campaign management.

AI for marketing agencies: how to use it in your digital advertising campaigns

How to use Claude, ChatGPT and AI in ad campaigns: on-brand reports, search term analysis, Google Ads scripts and ad design, with examples.

Digital advertising invoice with ad spend, VAT and tax withholdings highlighted beside a calculator.

Taxes on digital advertising paid from Argentina in 2026: how to reduce them legally

Which taxes apply when you pay for Google, Meta, TikTok or LinkedIn ads from Argentina, what changed in 2026 and six legal ways to reduce the impact.

Digital marketing agency proposal with separate folders for management fees and advertising spend.

What a digital marketing agency costs in Argentina in 2026

What an agency fee covers, the most common pricing models, how to work out your media budget and how to judge a proposal.

Phone displaying an illustrative ChatGPT interface with a sponsored desk lamp recommendation.

ChatGPT Ads in 2026: where it is available and how to start advertising

How ads in ChatGPT work, which countries they already run in, what is happening in Argentina and Latin America, and how to get ready to start.

Sponsored Google search result beside a calculator and notebook for planning a Google Ads budget.

How much Google Ads costs in Argentina and how to set your budget

How to estimate cost per click in your industry, how much to invest so campaigns can learn and what Quality Score really is.

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