Digital advertising news and best practices
Articles on what is changing on each platform, guides and best practices so you can make decisions with up-to-date information. All backed by official sources.
Taxes on digital advertising paid from Argentina in 2026: how to reduce them legally
Which taxes apply when you pay for Google, Meta, TikTok or LinkedIn ads from Argentina, what changed in 2026 and six legal ways to reduce the impact.
What a digital marketing agency costs in Argentina in 2026
What an agency fee covers, the most common pricing models, how to work out your media budget and how to judge a proposal.
ChatGPT Ads in 2026: where it is available and how to start advertising
How ads in ChatGPT work, which countries they already run in, what is happening in Argentina and Latin America, and how to get ready to start.
How much Google Ads costs in Argentina and how to set your budget
How to estimate cost per click in your industry, how much to invest so campaigns can learn and what Quality Score really is.
How to structure your Meta Ads campaigns in 2026
Why consolidating campaigns pays off, how the learning phase works, what changed with Advantage+ and why the Conversions API matters.
Mercado Libre Product Ads: how to set your target ACOS and sell more
How the Product Ads auction works, how to calculate each product’s target ACOS from your margin and what to look at to know whether the investment is working.
LinkedIn Ads for B2B: how to get quality leads
How to use LinkedIn’s targeting, when to use native forms, how to feed leads into your CRM and what to measure beyond cost per lead.
TikTok Ads: what ads that actually sell look like
The structure of an ad that works on TikTok, when to use Spark Ads, how many variants to keep running and how to measure the real impact of your spend.
Amazon Ads for Latin American sellers: where to start
Which Amazon Ads formats to start with, how to read ACOS, what to expect from a launch and the most common mistakes to avoid.
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