Google Ads agency and management service: Search, Shopping and Performance Max
We capture the demand already looking for you and scale it without breaking profitability. Clean account structures, correct conversion signals and bidding driven by margin, not clicks.
What we do
Best for reaching higher-quality users through specific keywords. You pay per click, and you pay for that higher quality.
Metrics we watch
- Initial audit of account, tracking and conversion quality before a single dollar is touched.
- Campaign architecture by intent: brand, generic, competitor, remarketing and prospecting.
- Controlled Performance Max: exclusions, curated feeds, audience signals and margin-based asset groups.
- Google Shopping and optimised Merchant Center feeds (titles, attributes, GTIN, promotions).
- YouTube and Demand Gen to create measurable incremental demand.
How we run your Google Ads account
- 01
Diagnosis
We analyse your website, ad accounts, tracking and conversion quality before a single dollar is spent, and hand you a report.
- 02
Strategy
We define the campaign structure by intent (brand, generic, competitor, remarketing and prospecting) and the CPA, CPL or ROAS targets.
- 03
Implementation
We set up server-side measurement with your team and build the campaigns. Depending on your business, we optimise your Merchant Center feeds (e-commerce) or suggest improvements to your forms and page content (lead generation).
- 04
Optimisation
We review performance, test incrementality and adjust budget and creative. The monthly meeting sets the plan for the month ahead.
How much Google Ads management costs
- The management fee and the media budget are two separate costs. The budget is paid directly to Google, in your name, and never passes through our account.
- The fee is a competitive starting fee, plus a variation that follows the growth of your ad spend.
- There is an initial three-month commitment, then we continue month to month. Annual contracts get a 10% discount.
Run the numbers before you spend
Google Ads budget calculator
Work out how much to spend per month based on your industry, country, order value and margin, and what each lead or sale would cost.
Cost per click by industry
See what a click costs in your industry in Argentina, Uruguay, Chile, Mexico, Spain and the United States.
Worth reading before you invest
How much Google Ads costs in Argentina and how to set your budget
How to estimate cost per click in your industry, how much to invest so campaigns can learn and what Quality Score really is.
How to see your competitors’ ads: a step-by-step guide to the public ad libraries
Meta and Google publish every brand’s live ads, free and without an account. Step by step: how to find them and what to look for once you have them.
Frequently asked questions
How much do I need to invest to start with Google Ads?
It depends on your vertical, your ticket and the average CPC of your category, so we do not quote an entry figure. Before proposing a number we build a forecast with your account data and keyword planner data, and we define it together with the campaign objective.
Do you run Performance Max?
Yes, but always controlled. We never let PMax run loose against the rest of the account: we split brand out, restrict placements and feeds, and measure incrementality against classic Search and Shopping.
How long until we see results?
The first efficiency gains appear between week 2 and week 4. The full cycle of structure, learning and creative matures between 60 and 90 days.
Do I keep the account if we stop working together?
Always. Your Google Ads account, Merchant Center and tag manager belong to you and stay under your name. We work with shared access and never hold on to your ad accounts.
How do you charge for Google Ads management?
A competitive starting fee, set by scope and number of channels, plus a percentage variation that follows the growth of your ad spend. The logic is simple: when performance improves, we propose scaling investment, and only then does our fee move. Percentages and tiers are agreed in writing before we start, and scaling is always your decision. Annual contracts get a 10% discount.
Is there a lock-in contract?
We ask for an initial three-month commitment, the honest minimum to implement measurement, fix structure and see results. After that we continue month to month.
What does the free audit include?
It is an analysis of your website. If you give us access to your ad accounts and your tracking, we also review the accounts, the measurement and the ad content, and propose improvements based on your goals.
Other channels we run
Meta Ads
More interactions at a lower cost. Sometimes the sheer volume makes up for user quality. Give it a try!
LinkedIn Ads
Target by job title, company and industry, so you reach the decision-maker. The channel of choice for clients with a higher conversion value.
TikTok Ads
Low-cost reach and creative that turns organic. If your product sells by being shown, this is where it pays off.
Tell us what you want to sell
We reply within 24 business hours with a first read on your situation and concrete next steps.
Get a free audit