Product Ads agency for Mercado Libre
Mercado Libre is the largest sales channel in the region and the one with the most room for optimisation. We manage your Product Ads, Brand Ads and Display campaigns so your listings show up first right when the user is about to buy.
What we do
LatAm’s #1 marketplace, where the user is already in and ready to buy. You fight for the top slot right at the moment of purchase.
Metrics we watch
- Mercado Ads account audit: active campaigns, budget, ACOS and performance per listing.
- Product Ads segmented by ACOS target and per-SKU profitability.
- Brand Ads and Display for official brand stores inside the marketplace.
- Budget prioritised towards the listings with the best margin and conversion rate.
- Recommendations on reputation, shipping and listing content when they are holding the ads back.
- Unified marketplace + external media reporting to see the whole business.
Frequently asked questions
Does Product Ads work with low reputation?
It does, but it performs worse: advertising amplifies what is already there. If reputation, shipping or listing content are weak, we flag it in the audit so your team can fix it before scaling spend.
Which countries do you manage Mercado Ads in?
Argentina, Brazil, México, Chile, Colombia, Uruguay and Peru.
Can I combine Mercado Libre with Google and Meta?
That is exactly what we recommend. External traffic sent well improves listing conversion, and a listing that converts better lowers the ACOS of the ads inside the marketplace.
Other channels we run
Google Ads
Best for reaching higher-quality users through specific keywords. You pay per click, and you pay for that higher quality.
Meta Ads
More interactions at a lower cost. Sometimes the sheer volume makes up for user quality. Give it a try!
LinkedIn Ads
Target by job title, company and industry, so you reach the decision-maker. The channel of choice for clients with a higher conversion value.
Tell us what you want to sell
We reply within 24 business hours with a first read on your situation and concrete next steps.
Get a free audit