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Google Ads cost per click in Argentina
What advertisers pay in Argentina to show up at the top of Google, across 13 industries and 39 products. The data comes from Google Keyword Planner, collected and processed by the Semcial team, and you can view it in Argentine pesos or any other currency.
ARS 5,774
Most expensive industry: SaaS & technology
ARS 441
Most affordable industry: Fashion, apparel & beauty
9,776,500
Monthly searches analysed across the keywords surveyed
39
Products
Cost per click by industry
Sorted from highest to lowest. Open each industry to see its products and example searches.
SaaS & technologyARS 988 – ARS 5,774120,250 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Business management software (ERP) | ARS 1,778 | ARS 12,217 | 7,200 | erp (5,000)sistema de gestión para pymes (500)sistema de stock (500) |
| CRM | ARS 1,444 | ARS 8,114 | 56,300 | crm (50,000)software crm (5,000)crm gratis (500) |
| Invoicing & accounting software | ARS 441 | ARS 2,644 | 56,750 | factura electrónica (50,000)facturación online (5,000)facturador electrónico (500) |
Education & trainingARS 593 – ARS 2,97861,800 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Online degrees & postgraduate | ARS 775 | ARS 3,738 | 22,100 | carreras a distancia (5,000)carreras online (5,000)mba (5,000) |
| Coding & data courses | ARS 501 | ARS 2,614 | 17,150 | curso de ciberseguridad (5,000)curso de inteligencia artificial (5,000)curso de programación (5,000) |
| Languages | ARS 471 | ARS 2,507 | 22,550 | clases de inglés (5,000)curso de inglés (5,000)instituto de inglés (5,000) |
Finance, fintech & insuranceARS 638 – ARS 2,3551,266,000 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Car insurance | ARS 2,705 | ARS 8,388 | 72,500 | seguro de auto (50,000)cotizar seguro auto (5,000)seguro contra terceros (5,000) |
| Life & health insurance | ARS 851 | ARS 5,090 | 113,000 | medicina prepaga (50,000)obra social (50,000)prepaga (5,000) |
| Personal loans | ARS 471 | ARS 1,656 | 1,080,500 | préstamos online (500,000)préstamos personales (500,000)préstamos con dni (50,000) |
Logistics & transportARS 608 – ARS 2,310199,900 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Freight & warehousing | ARS 821 | ARS 3,647 | 62,100 | logística (50,000)empresas de transporte (5,000)transporte de cargas (5,000) |
| Moving & storage | ARS 760 | ARS 2,249 | 70,700 | fletes (50,000)fletes y mudanzas (5,000)guardamuebles (5,000) |
| Shipping & courier | ARS 243 | ARS 1,155 | 67,100 | envíos internacionales (50,000)envíos (5,000)envíos express (5,000) |
Travel, hospitality & foodARS 258 – ARS 1,4742,418,000 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Hotels | ARS 395 | ARS 2,249 | 626,000 | hoteles (500,000)hotel en bariloche (50,000)hotel en buenos aires (50,000) |
| Travel & packages | ARS 319 | ARS 1,611 | 716,000 | vuelos baratos (500,000)agencia de viajes (50,000)cruceros (50,000) |
| Restaurants & events | ARS 137 | ARS 927 | 1,076,000 | parrilla (500,000)restaurantes (500,000)salón de eventos (50,000) |
Industry, manufacturing & B2BARS 198 – ARS 1,246283,200 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Packaging | ARS 395 | ARS 1,945 | 85,550 | packaging (50,000)bolsas de papel (5,000)bolsas personalizadas (5,000) |
| Safety equipment & workwear | ARS 122 | ARS 1,064 | 80,600 | matafuegos (50,000)arnés de seguridad (5,000)botines de seguridad (5,000) |
| Industrial machinery | ARS 91 | ARS 881 | 117,050 | soldadoras (50,000)tornos (50,000)autoelevadores (5,000) |
Health, aesthetics & wellnessARS 258 – ARS 1,231227,500 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| DentistrySmall sample: use as a rough reference. | ARS 319 | ARS 1,337 | 55,500 | dentista (50,000)blanqueamiento dental (5,000)dentista cerca (500) |
| Aesthetics | ARS 228 | ARS 1,200 | 171,500 | depilación definitiva (50,000)depilación láser (50,000)ácido hialurónico (50,000) |
| Psychology & mental healthSmall sample: use as a rough reference. | ARS 425 | ARS 1,155 | 500 | terapia psicológica (500) |
Automotive & mobilityARS 198 – ARS 912873,550 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| New cars | ARS 486 | ARS 2,462 | 76,500 | concesionaria (50,000)auto eléctrico (5,000)autos 0km (5,000) |
| Car repair & parts | ARS 182 | ARS 775 | 720,500 | gomería (500,000)alineación y balanceo (50,000)cubiertas (50,000) |
| Used cars | ARS 91 | ARS 669 | 76,550 | autos usados (50,000)autos usados baratos (5,000)autos usados en venta (5,000) |
Professional & legal servicesARS 152 – ARS 836590,850 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Lawyers | ARS 1,033 | ARS 4,574 | 17,050 | abogado de familia (5,000)abogado laboral (5,000)abogado penalista (5,000) |
| Recruitment & HR | ARS 167 | ARS 1,064 | 12,650 | agencia de empleo (5,000)búsqueda de personal (5,000)consultora de recursos humanos (500) |
| Accountants | ARS 137 | ARS 714 | 561,150 | monotributo (500,000)contador (50,000)contador público (5,000) |
Agriculture & machineryARS 106 – ARS 775242,700 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Irrigation | ARS 106 | ARS 1,018 | 85,550 | bombas de agua (50,000)bomba sumergible (5,000)mangueras de riego (5,000) |
| Tractors & farm machinery | ARS 167 | ARS 790 | 35,600 | cosechadoras (5,000)maquinaria agrícola (5,000)pulverizadoras (5,000) |
| Seeds & farm inputs | ARS 91 | ARS 608 | 121,550 | semillas (50,000)urea (50,000)agroquímicos (5,000) |
Real estate & developmentsARS 91 – ARS 714115,700 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| New developments & pre-sales | ARS 228 | ARS 957 | 12,600 | departamentos en pozo (5,000)lotes en venta (5,000)barrios privados (500) |
| Property sales | ARS 76 | ARS 745 | 72,050 | inmobiliaria (50,000)casas en venta (5,000)comprar casa (5,000) |
| Property rentals | ARS 46 | ARS 547 | 31,050 | alquilar departamento (5,000)alquiler de casas (5,000)alquiler de departamentos (5,000) |
E-commerce & retailARS 76 – ARS 5471,576,050 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Furniture & mattresses | ARS 106 | ARS 745 | 405,500 | colchones (50,000)escritorio (50,000)mueblería (50,000) |
| Home appliances | ARS 61 | ARS 486 | 905,000 | aire acondicionado (500,000)aspiradora (50,000)cocina a gas (50,000) |
| Phones & electronics | ARS 76 | ARS 441 | 265,550 | auriculares bluetooth (50,000)celular motorola (50,000)celular samsung (50,000) |
Fashion, apparel & beautyARS 76 – ARS 4411,801,000 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Clothing | ARS 137 | ARS 1,018 | 270,500 | buzos (50,000)camperas (50,000)remeras (50,000) |
| Perfume & cosmetics | ARS 137 | ARS 638 | 360,500 | maquillaje (50,000)perfumes (50,000)perfumes de hombre (50,000) |
| Sneakers | ARS 46 | ARS 258 | 1,170,000 | zapatillas (500,000)zapatillas adidas (500,000)zapatillas hombre (50,000) |
How to read this data
- The figures are the estimated bid to show up at the top of Google results, as a low and a high range. It is not the cost per click you will pay, but it is the best public reference available by country.
- The actual cost per click usually falls within that range and depends on competition in each auction, the quality of your ad and landing page, targeting and time of day.
- Each industry is calculated from 30 searches with purchase or hiring intent, and each one is weighted by its volume: the most searched terms carry more weight in the average.
- When a product has few searches with data, we flag it as a small sample. This mostly happens in the smaller markets.
Methodology and sources
- Source: Google Ads Keyword Planner, collected on 24 September 2026. Search volume from September 2025 to August 2026.
- 2,309 keywords across 13 industries and 39 products, chosen for their purchase intent and adapted to each country's vocabulary.
- Metric: top-of-page bid estimate (low and high range). Averages weighted by monthly searches.
- Currencies converted with each central bank’s official exchange rates, updated automatically Monday to Friday.
Today’s exchange rates
Updated on Sep 24, 2026
- 1 USD = 1,519.5 ARSCentral Bank of Argentina, wholesale rate (Com. A 3500) · Sep 24, 2026
- 1 USD = 40.214 UYUCentral Bank of Uruguay, US dollar rate · Sep 24, 2026
- 1 USD = 959.39 CLPCentral Bank of Chile, observed dollar rate · Sep 24, 2026
- 1 USD = 17.489 MXNBank of Canada, USD/CAD and MXN/CAD cross rate · Sep 24, 2026
- 1 USD = 0.88 EUREuropean Central Bank, reference rate · Sep 24, 2026
FAQ
Frequently asked questions
What is cost per click in Google Ads?
It is what you pay each time someone clicks your ad. There is no fixed price: it is set in an auction among the advertisers who want to show up for that search, and Google weighs both the bid and the quality of the ad.
Are these figures what I will pay?
Not exactly. They are the estimated bid to show up at the top of the results according to Google Keyword Planner. The actual cost depends on your competition and on the quality of your ads and landing page, and it usually falls within the range. They are useful to compare industries and countries and to estimate a starting budget.
Why does the same industry cost so much more in the United States?
Because more advertisers compete for each search and each customer is worth more. In legal services or insurance a single client can be worth thousands of dollars, which pushes bids up.
How much should I invest per month?
It depends on how many clicks you need to get a sale or a lead and on how much each customer is worth. A simple way to start: estimate how many conversions you want per month, divide the cost per click by your conversion rate to get the cost per conversion, and multiply. In the free audit we work it out with your business’s real data.
How often is the data updated?
We collect the cost-per-click data periodically with Keyword Planner, and each page shows the collection date. Exchange rates are updated Monday to Friday with each central bank’s official data.
Further reading
Buenos Aires, Argentina
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