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Google Ads cost per click in Mexico
What advertisers pay in Mexico to show up at the top of Google, across 13 industries and 39 products. The data comes from Google Keyword Planner, collected and processed by the Semcial team, and you can view it in Mexican pesos or any other currency.
MX$86.74
Most expensive industry: Industry, manufacturing & B2B
MX$8.74
Most affordable industry: Fashion, apparel & beauty
32,451,500
Monthly searches analysed across the keywords surveyed
39
Products
Cost per click by industry
Sorted from highest to lowest. Open each industry to see its products and example searches.
Industry, manufacturing & B2BMX$4.72 – MX$86.74658,050 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Packaging | MX$5.95 | MX$195.35 | 176,000 | cajas de cartón (50,000)empaques (50,000)playo (50,000) |
| Safety equipment & workwear | MX$4.20 | MX$65.06 | 221,000 | arnés de seguridad (50,000)botas de seguridad (50,000)equipo de protección personal (50,000) |
| Industrial machinery | MX$4.37 | MX$32.00 | 261,050 | compresores (50,000)montacargas (50,000)plantas de luz (50,000) |
SaaS & technologyMX$13.29 – MX$82.55277,350 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| CRM | MX$19.41 | MX$130.12 | 103,100 | crm (50,000)software crm (50,000)crm de ventas (500) |
| Business management software (ERP) | MX$12.77 | MX$70.13 | 62,600 | punto de venta (50,000)sistema de inventarios (5,000)sistema erp (5,000) |
| Invoicing & accounting software | MX$7.87 | MX$45.65 | 111,650 | facturación electrónica (50,000)facturación en línea (50,000)facturación cfdi (5,000) |
Finance, fintech & insuranceMX$20.46 – MX$77.65909,050 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Car insurance | MX$36.73 | MX$94.79 | 121,050 | cotizar seguro de auto (50,000)seguro de auto (50,000)aseguradoras de autos (5,000) |
| Personal loans | MX$18.89 | MX$79.75 | 720,500 | préstamos en línea (500,000)crédito en línea (50,000)préstamo rápido (50,000) |
| Life & health insurance | MX$6.65 | MX$23.78 | 67,500 | seguro de vida (50,000)seguro de gastos médicos (5,000)seguro de vida precio (5,000) |
Education & trainingMX$19.06 – MX$72.93274,550 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Online degrees & postgraduate | MX$28.51 | MX$108.08 | 126,500 | mba (50,000)universidad en línea (50,000)doctorado en línea (5,000) |
| Coding & data courses | MX$12.42 | MX$46.35 | 27,000 | curso de análisis de datos (5,000)curso de ciberseguridad (5,000)curso de inteligencia artificial (5,000) |
| Languages | MX$10.84 | MX$42.32 | 121,050 | clases de inglés (50,000)curso de inglés (50,000)clases de inglés en línea (5,000) |
Logistics & transportMX$8.39 – MX$37.08310,200 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Freight & warehousing | MX$12.07 | MX$58.94 | 67,550 | logística (50,000)almacenaje (5,000)transporte de carga (5,000) |
| Moving & storage | MX$12.42 | MX$47.04 | 121,550 | fletes (50,000)mudanzas (50,000)fletes y mudanzas (5,000) |
| Shipping & courier | MX$2.27 | MX$14.87 | 121,100 | paquetería (50,000)paquetería express (50,000)envío de paquetes (5,000) |
Professional & legal servicesMX$6.30 – MX$26.93723,650 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Recruitment & HR | MX$3.67 | MX$32.00 | 72,050 | bolsa de trabajo (50,000)evaluaciones psicométricas (5,000)headhunter (5,000) |
| Lawyers | MX$7.70 | MX$31.13 | 40,550 | abogado civil (5,000)abogado de migración (5,000)abogado familiar (5,000) |
| Accountants | MX$6.47 | MX$26.06 | 611,050 | declaración anual sat (500,000)contador (50,000)despacho contable (50,000) |
Health, aesthetics & wellnessMX$6.47 – MX$23.262,182,000 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Psychology & mental healthSmall sample: use as a rough reference. | MX$9.79 | MX$35.68 | 10,000 | terapia en línea (5,000)terapia psicológica (5,000) |
| Dentistry | MX$7.35 | MX$24.66 | 1,550,500 | brackets (500,000)dentista (500,000)dentista cerca de mí (500,000) |
| Aesthetics | MX$4.37 | MX$19.59 | 621,500 | ácido hialurónico (500,000)botox (50,000)depilación láser (50,000) |
Travel, hospitality & foodMX$4.72 – MX$22.9116,908,000 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Hotels | MX$7.35 | MX$36.03 | 5,135,000 | hoteles (5,000,000)hotel boutique (50,000)hoteles en puerto vallarta (50,000) |
| Restaurants & events | MX$3.50 | MX$17.49 | 11,156,000 | restaurantes (5,000,000)restaurantes cerca de mí (5,000,000)salón de eventos (500,000) |
| Travel & packages | MX$2.27 | MX$12.07 | 617,000 | vuelos baratos (500,000)agencia de viajes (50,000)cruceros (50,000) |
Real estate & developmentsMX$2.80 – MX$17.66408,500 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| New developments & pre-sales | MX$4.20 | MX$24.31 | 112,000 | fraccionamientos (50,000)terrenos en venta (50,000)casas nuevas (5,000) |
| Property sales | MX$3.85 | MX$23.43 | 121,000 | casas en venta (50,000)inmobiliaria (50,000)casas con crédito infonavit (5,000) |
| Property rentals | MX$1.05 | MX$9.44 | 175,500 | casas en renta (50,000)departamento en renta (50,000)departamentos en renta (50,000) |
Automotive & mobilityMX$3.50 – MX$16.791,467,550 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Car repair & parts | MX$3.67 | MX$18.01 | 1,220,000 | taller mecánico (500,000)vulcanizadora (500,000)alineación y balanceo (50,000) |
| New cars | MX$3.85 | MX$12.94 | 76,050 | auto eléctrico (50,000)agencia de autos (5,000)agencia toyota (5,000) |
| Used cars | MX$1.22 | MX$9.97 | 171,500 | autos seminuevos (50,000)autos usados (50,000)seminuevos (50,000) |
E-commerce & retailMX$1.05 – MX$12.244,182,000 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Furniture & mattresses | MX$1.40 | MX$16.26 | 1,260,500 | escritorio (500,000)mueblería (500,000)closets (50,000) |
| Home appliances | MX$1.40 | MX$14.87 | 1,760,000 | aire acondicionado (500,000)lavadora (500,000)refrigerador (500,000) |
| Phones & electronics | MX$0.35 | MX$3.67 | 1,161,500 | smartwatch (500,000)tablet (500,000)audífonos bluetooth (50,000) |
Agriculture & machineryMX$1.75 – MX$12.24459,600 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Tractors & farm machinery | MX$1.75 | MX$13.12 | 76,100 | tractores john deere (50,000)arados (5,000)cosechadoras (5,000) |
| Seeds & farm inputs | MX$1.92 | MX$12.59 | 261,500 | agroquímicos (50,000)fertilizantes (50,000)herbicidas (50,000) |
| Irrigation | MX$1.22 | MX$11.19 | 122,000 | bomba sumergible (50,000)bombas de agua (50,000)pozos de agua (5,000) |
Fashion, apparel & beautyMX$0.87 – MX$8.743,691,000 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Perfume & cosmetics | MX$1.57 | MX$16.61 | 1,220,000 | maquillaje (500,000)perfumes (500,000)perfumes para hombre (50,000) |
| Clothing | MX$0.52 | MX$7.17 | 761,000 | vestidos (500,000)chamarras (50,000)playeras (50,000) |
| Sneakers | MX$0.70 | MX$3.67 | 1,710,000 | tenis (500,000)tenis adidas (500,000)tenis nike (500,000) |
How to read this data
- The figures are the estimated bid to show up at the top of Google results, as a low and a high range. It is not the cost per click you will pay, but it is the best public reference available by country.
- The actual cost per click usually falls within that range and depends on competition in each auction, the quality of your ad and landing page, targeting and time of day.
- Each industry is calculated from 30 searches with purchase or hiring intent, and each one is weighted by its volume: the most searched terms carry more weight in the average.
- When a product has few searches with data, we flag it as a small sample. This mostly happens in the smaller markets.
Methodology and sources
- Source: Google Ads Keyword Planner, collected on 24 September 2026. Search volume from September 2025 to August 2026.
- 2,309 keywords across 13 industries and 39 products, chosen for their purchase intent and adapted to each country's vocabulary.
- Metric: top-of-page bid estimate (low and high range). Averages weighted by monthly searches.
- Currencies converted with each central bank’s official exchange rates, updated automatically Monday to Friday.
Today’s exchange rates
Updated on Sep 24, 2026
- 1 USD = 1,519.5 ARSCentral Bank of Argentina, wholesale rate (Com. A 3500) · Sep 24, 2026
- 1 USD = 40.214 UYUCentral Bank of Uruguay, US dollar rate · Sep 24, 2026
- 1 USD = 959.39 CLPCentral Bank of Chile, observed dollar rate · Sep 24, 2026
- 1 USD = 17.489 MXNBank of Canada, USD/CAD and MXN/CAD cross rate · Sep 24, 2026
- 1 USD = 0.88 EUREuropean Central Bank, reference rate · Sep 24, 2026
FAQ
Frequently asked questions
What is cost per click in Google Ads?
It is what you pay each time someone clicks your ad. There is no fixed price: it is set in an auction among the advertisers who want to show up for that search, and Google weighs both the bid and the quality of the ad.
Are these figures what I will pay?
Not exactly. They are the estimated bid to show up at the top of the results according to Google Keyword Planner. The actual cost depends on your competition and on the quality of your ads and landing page, and it usually falls within the range. They are useful to compare industries and countries and to estimate a starting budget.
Why does the same industry cost so much more in the United States?
Because more advertisers compete for each search and each customer is worth more. In legal services or insurance a single client can be worth thousands of dollars, which pushes bids up.
How much should I invest per month?
It depends on how many clicks you need to get a sale or a lead and on how much each customer is worth. A simple way to start: estimate how many conversions you want per month, divide the cost per click by your conversion rate to get the cost per conversion, and multiply. In the free audit we work it out with your business’s real data.
How often is the data updated?
We collect the cost-per-click data periodically with Keyword Planner, and each page shows the collection date. Exchange rates are updated Monday to Friday with each central bank’s official data.
Further reading
Buenos Aires, Argentina
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