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Google Ads cost per click in the United States
What advertisers pay in the United States to show up at the top of Google, across 13 industries and 39 products. The data comes from Google Keyword Planner, collected and processed by the Semcial team, and you can view it in US dollars or any other currency.
$74.39
Most expensive industry: Professional & legal services
$3.17
Most affordable industry: Travel, hospitality & food
96,723,600
Monthly searches analysed across the keywords surveyed
39
Products
Cost per click by industry
Sorted from highest to lowest. Open each industry to see its products and example searches.
Professional & legal services$11.52 – $74.395,085,500 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Lawyers | $13.32 | $86.82 | 4,050,000 | criminal defense lawyer (500,000)divorce lawyer (500,000)dui lawyer (500,000) |
| Accountants | $10.23 | $57.08 | 360,000 | accountant near me (50,000)bookkeeper (50,000)bookkeeping services (50,000) |
| Recruitment & HR | $1.46 | $9.03 | 675,500 | staffing agency (500,000)executive search firm (50,000)recruiting agency (50,000) |
Finance, fintech & insurance$20.51 – $64.658,100,000 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Car insurance | $44.20 | $131.07 | 2,700,000 | auto insurance (500,000)auto insurance quote (500,000)car insurance (500,000) |
| Personal loans | $9.69 | $39.71 | 2,200,000 | debt consolidation loans (500,000)loan calculator (500,000)personal loans (500,000) |
| Life & health insurance | $7.97 | $25.74 | 3,200,000 | dental insurance (500,000)health insurance (500,000)health insurance plans (500,000) |
SaaS & technology$6.66 – $49.151,958,000 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| CRM | $6.26 | $52.02 | 1,026,500 | crm software (500,000)customer management software (500,000)best crm (5,000) |
| Business management software (ERP) | $9.71 | $46.44 | 266,000 | cloud erp (50,000)erp software (50,000)erp system (50,000) |
| Invoicing & accounting software | $6.07 | $45.80 | 665,500 | invoice generator (500,000)accounting software (50,000)payroll software (50,000) |
Education & training$6.95 – $27.87581,550 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Online degrees & postgraduate | $14.78 | $54.05 | 180,050 | mba programs (50,000)online bachelor degree (50,000)online degree (50,000) |
| Coding & data courses | $4.58 | $19.55 | 225,500 | ai course (50,000)coding bootcamp (50,000)cybersecurity course (50,000) |
| Languages | $1.99 | $11.74 | 176,000 | learn spanish (50,000)spanish classes (50,000)spanish lessons (50,000) |
Logistics & transport$6.01 – $23.983,340,050 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Moving & storage | $7.80 | $30.66 | 2,255,000 | movers near me (500,000)moving companies (500,000)self storage (500,000) |
| Shipping & courier | $2.38 | $11.08 | 275,000 | courier service (50,000)freight forwarder (50,000)international shipping (50,000) |
| Freight & warehousing | $2.26 | $9.78 | 810,050 | warehousing (500,000)3pl logistics (50,000)container shipping (50,000) |
Health, aesthetics & wellness$4.12 – $20.1711,305,000 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Psychology & mental healthSmall sample: use as a rough reference. | $7.42 | $24.15 | 1,000,000 | couples therapy (500,000)therapist near me (500,000) |
| Aesthetics | $2.21 | $21.01 | 2,255,000 | botox (500,000)laser hair removal (500,000)med spa (500,000) |
| Dentistry | $4.24 | $19.45 | 8,050,000 | dentist near me (5,000,000)dental implants (500,000)dental implants cost (500,000) |
Industry, manufacturing & B2B$1.12 – $7.392,526,000 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Packaging | $1.06 | $21.30 | 180,500 | cardboard boxes (50,000)paper bags (50,000)plastic containers (50,000) |
| Safety equipment & workwear | $0.98 | $9.73 | 725,000 | fire extinguishers (500,000)hard hats (50,000)safety signs (50,000) |
| Industrial machinery | $1.19 | $4.79 | 1,620,500 | air compressors (500,000)cnc machines (500,000)forklifts (500,000) |
Automotive & mobility$1.61 – $6.198,655,000 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Car repair & parts | $1.69 | $6.78 | 4,550,000 | auto body shop (500,000)auto parts (500,000)auto repair shop (500,000) |
| New cars | $1.76 | $5.85 | 1,805,000 | car dealership (500,000)electric cars (500,000)toyota dealership (500,000) |
| Used cars | $1.33 | $5.27 | 2,300,000 | buy here pay here (500,000)used cars (500,000)used cars for sale (500,000) |
E-commerce & retail$0.69 – $5.828,475,000 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Home appliances | $0.42 | $6.70 | 3,650,000 | air conditioner (500,000)dishwasher (500,000)microwave (500,000) |
| Furniture & mattresses | $0.98 | $5.35 | 3,605,000 | bed frame (500,000)dining table (500,000)dresser (500,000) |
| Phones & electronics | $0.68 | $4.56 | 1,220,000 | samsung phone (500,000)wireless earbuds (500,000)iphone price (50,000) |
Real estate & developments$0.62 – $4.049,626,500 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Property sales | $0.91 | $5.75 | 2,210,000 | homes for sale (500,000)house for sale near me (500,000)houses for sale (500,000) |
| Property rentals | $0.55 | $3.64 | 6,750,000 | apartments near me (5,000,000)apartments for rent (500,000)houses for rent (500,000) |
| New developments & pre-sales | $0.41 | $2.32 | 666,500 | land for sale (500,000)home builders (50,000)lots for sale (50,000) |
Agriculture & machinery$0.82 – $3.901,401,000 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Irrigation | $1.28 | $6.89 | 365,000 | drip irrigation (50,000)irrigation systems (50,000)sprinkler system installation (50,000) |
| Tractors & farm machinery | $0.69 | $3.31 | 270,500 | combine harvesters (50,000)compact tractors (50,000)farm equipment (50,000) |
| Seeds & farm inputs | $0.66 | $2.68 | 765,500 | seeds (500,000)farm supplies (50,000)fertilizer (50,000) |
Fashion, apparel & beauty$0.67 – $3.7010,005,000 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Perfume & cosmetics | $0.95 | $5.25 | 3,200,000 | fragrance (500,000)hair dye (500,000)makeup (500,000) |
| Clothing | $0.69 | $4.05 | 3,605,000 | dresses (500,000)hoodies (500,000)jackets (500,000) |
| Sneakers | $0.37 | $1.75 | 3,200,000 | adidas shoes (500,000)basketball shoes (500,000)nike shoes (500,000) |
Travel, hospitality & food$0.95 – $3.1725,665,000 Searches/mo
| Products | Low | High | Searches/mo | Example searches |
|---|---|---|---|---|
| Restaurants & events | $0.80 | $3.71 | 7,655,000 | restaurants near me (5,000,000)best restaurants near me (500,000)catering (500,000) |
| Hotels | $1.26 | $3.48 | 12,200,000 | hotels (5,000,000)hotels near me (5,000,000)all inclusive resorts (500,000) |
| Travel & packages | $0.50 | $1.83 | 5,810,000 | cheap flights (5,000,000)cruises (500,000)all inclusive vacations (50,000) |
How to read this data
- The figures are the estimated bid to show up at the top of Google results, as a low and a high range. It is not the cost per click you will pay, but it is the best public reference available by country.
- The actual cost per click usually falls within that range and depends on competition in each auction, the quality of your ad and landing page, targeting and time of day.
- Each industry is calculated from 30 searches with purchase or hiring intent, and each one is weighted by its volume: the most searched terms carry more weight in the average.
- When a product has few searches with data, we flag it as a small sample. This mostly happens in the smaller markets.
Methodology and sources
- Source: Google Ads Keyword Planner, collected on 24 September 2026. Search volume from September 2025 to August 2026.
- 2,309 keywords across 13 industries and 39 products, chosen for their purchase intent and adapted to each country's vocabulary.
- Metric: top-of-page bid estimate (low and high range). Averages weighted by monthly searches.
- Currencies converted with each central bank’s official exchange rates, updated automatically Monday to Friday.
Today’s exchange rates
Updated on Sep 24, 2026
- 1 USD = 1,519.5 ARSCentral Bank of Argentina, wholesale rate (Com. A 3500) · Sep 24, 2026
- 1 USD = 40.214 UYUCentral Bank of Uruguay, US dollar rate · Sep 24, 2026
- 1 USD = 959.39 CLPCentral Bank of Chile, observed dollar rate · Sep 24, 2026
- 1 USD = 17.489 MXNBank of Canada, USD/CAD and MXN/CAD cross rate · Sep 24, 2026
- 1 USD = 0.88 EUREuropean Central Bank, reference rate · Sep 24, 2026
FAQ
Frequently asked questions
What is cost per click in Google Ads?
It is what you pay each time someone clicks your ad. There is no fixed price: it is set in an auction among the advertisers who want to show up for that search, and Google weighs both the bid and the quality of the ad.
Are these figures what I will pay?
Not exactly. They are the estimated bid to show up at the top of the results according to Google Keyword Planner. The actual cost depends on your competition and on the quality of your ads and landing page, and it usually falls within the range. They are useful to compare industries and countries and to estimate a starting budget.
Why does the same industry cost so much more in the United States?
Because more advertisers compete for each search and each customer is worth more. In legal services or insurance a single client can be worth thousands of dollars, which pushes bids up.
How much should I invest per month?
It depends on how many clicks you need to get a sale or a lead and on how much each customer is worth. A simple way to start: estimate how many conversions you want per month, divide the cost per click by your conversion rate to get the cost per conversion, and multiply. In the free audit we work it out with your business’s real data.
How often is the data updated?
We collect the cost-per-click data periodically with Keyword Planner, and each page shows the collection date. Exchange rates are updated Monday to Friday with each central bank’s official data.
Further reading
Buenos Aires, Argentina
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